ALC reply
I emailed Atlantic Lottery Corporation about the price increase, and let them know how I and other people felt on it.
This is a copy of the PFO email they sent back.
Extensive consumer research across Canada indicated players wanted bigger
> jackpots more often. We could not have offered this without making changes
> to the price of the ticket. The price of a LOTTO 6/49 ticket has not
> changed in 22 years. Please keep in mind that in addition to larger
> jackpots, the game will also offer a new prize category. You will win $5
> just by matching two of the six winning numbers plus the bonus number. The
> overall odds of winning a prize will also be better. The odds are
> currently 1 in 54. After the changes are implemented, the odds will be 1
> in 32.
>
> In addition to the changes being made to Lotto 6/49, Atlantic Lottery will
> also be offering Atlantic 6/49 as a separate game, meaning, customers will
> no longer have to purchase Lotto 6/49 in order to purchase Atlantic 6/49.
> With this flexibility, we felt this would offer our customers the option
> of continuing to purchase their tickets at the current cost with a smaller
> jackpot.
>
> Our games are meant to be a form of entertainment and our intention is
> that our customers play responsibly and have fun while they play our
> products.
>
> If you have additional comments or inquiries, please feel free to contact
> us.
>
> Customer Support Services
> Atlantic Lottery Corporation
> info@alc.ca
> 1-800-561-3942
I emailed Atlantic Lottery Corporation about the price increase, and let them know how I and other people felt on it.
This is a copy of the PFO email they sent back.
Extensive consumer research across Canada indicated players wanted bigger
> jackpots more often. We could not have offered this without making changes
> to the price of the ticket. The price of a LOTTO 6/49 ticket has not
> changed in 22 years. Please keep in mind that in addition to larger
> jackpots, the game will also offer a new prize category. You will win $5
> just by matching two of the six winning numbers plus the bonus number. The
> overall odds of winning a prize will also be better. The odds are
> currently 1 in 54. After the changes are implemented, the odds will be 1
> in 32.
>
> In addition to the changes being made to Lotto 6/49, Atlantic Lottery will
> also be offering Atlantic 6/49 as a separate game, meaning, customers will
> no longer have to purchase Lotto 6/49 in order to purchase Atlantic 6/49.
> With this flexibility, we felt this would offer our customers the option
> of continuing to purchase their tickets at the current cost with a smaller
> jackpot.
>
> Our games are meant to be a form of entertainment and our intention is
> that our customers play responsibly and have fun while they play our
> products.
>
> If you have additional comments or inquiries, please feel free to contact
> us.
>
> Customer Support Services
> Atlantic Lottery Corporation
> info@alc.ca
> 1-800-561-3942