I have the final sales report for Millionaire Life.
Bad news. As it turns out, buying Millionaire Life tickets was not a good idea. They sold way more selections (tickets) than estimated and the expected value was low. Therefore, not a good buy.
Sales of selections that qualified for the early bird draw were 13,720,197. In total, 24,010,944 selections were sold. The lottery corporations had estimated they would sell 18,000,000 selections.
The following are the expected values for the various price points.
For the 7 selections for $20, the expected value was 44%.
For the 3 selections for $10, the expected value was 38%.
For the 1 selection for $5, the expected value was 25%.
These are very poor expected values considering the average lottery gives an expected value of 50% on average. A large Super 7 or Lotto 649 jackpot gives expected values of around 70% (and sometimes as high as 80%).